With the ubiquitous rise of online shopping now evident in the UK and U.S., it's a must for brands to know what motivations lie behind product returns and what categories are most at risk.
Having in-depth knowledge into this crucial, but often neglected, part of the purchase journey is key to keeping returns to a minimum.
What's in the infographic?
Here, we look at online shopping demographics, purchase drivers and return statistics, allowing businesses to reduce the number of product returns by answering:
- What motivates consumers to buy online?
- Why do they return products?
- What products are most likely to be returned?