With the ubiquitous rise of online shopping now evident in the UK and U.S., it's a must for brands to know what motivations lie behind product returns and what categories are most at risk.

Having in-depth knowledge into this crucial, but often neglected, part of the purchase journey is key to keeping returns to a minimum.

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What's in the infographic?

Here, we look at online shopping demographics, purchase drivers and return statistics, allowing businesses to reduce the number of product returns by answering:

  • What motivates consumers to buy online?
  • Why do they return products?
  • What products are most likely to be returned?



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