This infographic takes an in-depth look at the online purchase journey of the most targeted consumer groups, comparing behaviors and motivations across generations.

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What's in the infographic?

Here, we examine the consumer buying process of millennials, baby boomers, Generation X and Generation Z to find out how best to target each of these segments.

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  • How do they discover new brands?
  • How do they research products and brands?
  • What motivates them to advocate a brand?
  • What encourages them to make a purchase?


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