The online purchase journey across generations

This infographic takes an in-depth look at the online purchase journey of the most targeted consumer groups, comparing behaviors and motivations across generations.

What's in this infographic?

Here, we examine the consumer buying process of millennials, baby boomers, Generation X and Generation Z to find out how best to target each of these segments. Download it now to find out:


  • How do they discover new brands?
  • How do they research products and brands?
  • What motivates them to advocate a brand?
  • What encourages them to make a purchase?

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