10 things to know about the online population

Across markets, internet penetration rates range from highs of almost 100% to lows of 30%. As this infographic shows, these trends have a profound impact on the nature of the world's online population. 

What's in the infographic?

Here, we explore the distribution, demographics and engagement of internet users around the world, highlighting the key insights for marketers to know. Download it now to find out:

  • How do internet penetration rates differ by country?
  • What role does age play in internet usage?
  • What is the country split in terms of education and wealth?