Online touchpoints and the way consumers engage

We’re all exposed to brands when we’re online - but not all interactions are the same. What are different age groups engaging with?

We’ve split our insights into four different profiles, meaning you can understand how people engage with brands based on your material. Find out the profile of those using branded apps, ads, social media or newsletters.

What's inside the infographic?


We present a rich picture of exactly who likes to discover brands online, and how. Get quickly to the insight with our simple charts and visualisations.

You’ll discover:

  • Which generations are most likely to interact with your content?
  • What’s the demographic profile of those engaging with branded material?
  • What are they most likely to purchase?
  • What are the key stats for social media engagement in 2019?
  • What channels do interactors prefer on the purchase journey?

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