Marketing to moms: A profile of the online mother

In this report, we analyze the demographics, digital behaviors and attitudes of online mothers, helping marketers identify the right tactics.

What's inside the report?

We delve into everything you need to know about how mothers spend their time online and what their perceptions are, offering insight like:

  • 84% of mothers are now second-screening.
  • 82% have purchased a product in the past month.
  • 43% find brands through ads seen on TV or search engines.