Profiling the mobile-only audience

16% of the world's online population only access the internet via a smartphone or feature phone. These consumers have defining characteristics and behaviors that make them unique. 

What's in the infographic?

Here, we uncover the attitudes and behaviors of this audience to better understand:


  • Which countries rank highest, and why?
  • Which brands dominate in each region?
  • What does their social media usage look like?
  • How do they engage with brands?