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The state of mobile ad-blocking

This special report, in collaboration with Adblock Plus, takes a deep-dive into the state of mobile ad-blocking across the U.S. to better understand what’s driving the trend.

What's inside the report?

Using a custom study, we investigate whether the conditions exist for mobile ad-blocking to become mainstream among U.S. digital consumers, and find out:

  • Who are America’s ad-blockers?
  • What are their motivations for using these tools?
  • What are the attitudes of U.S. consumers towards online advertising?