This special report, in collaboration with Adblock Plus, takes a deep-dive into the state of mobile ad-blocking across the U.S. to better understand what’s driving the trend.
What's inside the report?
Using a custom study, we investigate whether the conditions exist for mobile ad-blocking to become mainstream among U.S. digital consumers, and find out:
- Who are America’s ad-blockers?
- What are their motivations for using these tools?
- What are the attitudes of U.S. consumers towards online advertising?