Targeting millennials: what to know

It’s well known that millennials are a diverse cohort. They might be homeowners, students, and parents - stages of life with financial burden, and a crowd of brands clamoring for attention.

Life is complex for millennials. That makes a marketer’s job tough too. Ensure you catch their eye with our latest report.

What's in the report?

Find out how to target millennials: pinpoint them with accuracy, and tailor your messaging to your millennial’s needs and desires. After all, they’re only human. Behind a love of avocado and shades of pink is a complex set of needs shaped by Y2K and harsh economic realities.

You’ll learn:

  • Key media, entertainment and gaming trends.
  • How they engage with brands while blocking ads.
  • Preferences for smartphone brands.
  • Social media habits of millennials.
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