Messaging apps: what you need to know

Messaging apps have been gathering momentum at an unprecedented scale. How are forward-thinking brands using them to create rich customer experiences?

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What's inside the report?

Find out how consumers engage with brands on the apps they’re using. With 88% of Snapchat users exploring content beyond the chat tool, consumer appetite for richer app experiences is growing.

Our report provides advice and practical insights to steer you in the direction that consumers really want. Discover current behaviors that can fuel your future strategy for dark social.

• Which demographics are engaging with brands on messaging apps?
• What are the commercial opportunities?
• Why should businesses take note?

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