Discover the very latest macro trends in German consumer media habits, in our report produced with Facebook and MMA Germany.
Painting a picture of changes over time, we investigate why media investment isn't matching consumption habits in Germany - and what to do about it.
What's in the report?
Explore changes in the media landscape for German consumers, and discover:
- Which is the biggest media channel for brand discovery in Germany?
- How does the media experience differ from Gen Z and Millennials, to baby boomers?
- Which media channels have decreased their reach since 2012?
- Is investment in media keeping up?