Direct to consumer is on the mind of every brand in the ecommerce space. The likes of Dollar Shave Club and Nike are positioning their products in new and compelling ways - utilising data and technology to reshape the experience, and reclaim brand salience.
What's in the guide?
Find out how to effectively implement a direct to consumer model, using consumer data as the starting point.
We explore why brands are sidestepping third-party retailers, and how they’re developing purchase journeys that build meaningful, first-hand relationships with consumers.
Download to discover:
- The macro consumer trends driving this phenomenon.
- Risks and benefits to look out for when devising strategy.
- Practical steps to going direct.
- How to put consumer values first.