The growth of influencers on social media means it's crucial for brands to keep pace. With a 40% rise in Gen Z consumers following vloggers since 2015, make sure you know all about it.
Understand the popularity of influencer marketing
What's behind the trend? Discover the elements that created this new market and helped pave the way for commercial success.
Find out if influencer marketing is right for your customers
It's not about just picking a spokesperson - your content has to resonate. Discover how your audience wants to engage with influencers.
Learn the key tactics for using influencers
When you can pinpoint the reasons behind consumer engagement, tailoring marketing to them is all the easier. Discover key insights to shape your approach.
What's inside the report?
Our report takes a deep dive into influencer marketing, asking the questions that brands need to stand out among the crowd.
You'll gain a rich understanding of the influencer scene, with insights including:
- Which platforms are most influential for demographics.
- The role of content and the types that appeal.
- How to harness influencer marketing in the purchase journey.
- The pitfalls to avoid.