In this report we examine one of the most elusive and influential audiences online today: the image-conscious consumer.
What's in the report?
Here, we cover the motivations, expectations and social media habits of this diverse audience to understand:
- What are the key demographics of image-conscious consumers?
- Which social media platforms do they use, and why?
- How does their purchase journey look?
- What are their typical online behaviors?
- How do they engage with brands?