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Targeting image-conscious consumers

In this report we examine one of the most elusive and influential audiences online today: the image-conscious consumer. 

What's in the report?

Here, we cover the motivations, expectations and social media habits of this diverse audience to understand: 

  • What are the key demographics of image-conscious consumers?
  • Which social media platforms do they use, and why?
  • How does their purchase journey look?
  • What are their typical online behaviors?
  • How do they engage with brands?

Image-concious consumers