Hispanics are the single largest minority in the U.S. whose buying power sits within the trillions. Despite its enormity, it's a market that’s looked at by many as one homogenous group.
Our ground-breaking new Hispanics data is giving marketers the chance to dig deep into the vast number of Hispanic audiences for the very first time.
What's in this infographic?
Here, we leverage this exclusive research to take an in-depth look at the media consumption habits of Hispanics in the U.S.
Download it now to better understand:
- What are the language preferences among these groups?
- What devices do they prefer for each type of media?
- Do they have a preference for traditional or digital media?