The #selfcare trend is growing - with over 22 million posts on Instagram. And in 2020, the holistic mindset looks set to continue its reign.

With this in mind, we take a look at how marketers can take advantage of consumers' steady focus on healthy lifestyles and ethical brand practices.

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What's in the report?

Here, we explore the world of health and wellbeing, covering topics like health consciousness, exercise habits, and food and beauty brand preferences.

Access it to uncover: 

  • What is the state of the global health landscape? 
  • What countries are most health conscious and how?
  • How frequently are consumers exercising and participating in sports?
  • How do fitness, health and wellbeing brands reach consumers?




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