Around 50% of internet users vacation at home every six months, and 17% holiday abroad. We explore the defining attitudes and behaviors of this group to understand what it takes to target them effectively.

Download now

What's inside the report?

Here, we analyze the attitudes and lifestyles of these consumers, and the key touchpoints along their purchase journeys to find out: 

  • What determines the regularity of vacationing?
  • Which channels are best for reaching this audience?
  • How do they discover brands and what drives advocacy?

Download now

Download now

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

Read more