The digital footprint of global vacationers

Around 50% of internet users vacation at home every six months, and 17% holiday abroad. We explore the defining attitudes and behaviors of this group to understand what it takes to target them effectively.

What's in the report?

Here, we analyze the attitudes and lifestyles of these consumers, and the key touchpoints along their purchase journeys to find out: 

  • What determines the regularity of vacationing?
  • Which channels are best for reaching this audience?
  • How do they discover brands and what drives advocacy?