Around 50% of internet users vacation at home every six months, and 17% holiday abroad. We explore the defining attitudes and behaviors of this group to understand what it takes to target them effectively.

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What's inside the report?

Here, we analyze the attitudes and lifestyles of these consumers, and the key touchpoints along their purchase journeys to find out: 

  • What determines the regularity of vacationing?
  • Which channels are best for reaching this audience?
  • How do they discover brands and what drives advocacy?

Vacationers
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