Vacationers: global trends

41% of internet users say they are semi-regular vacationers, and 15% travel more regularly. With a variety of locations and accommodation types enticing them, what else do brands now need to know?

What's in the report?

Uncover key trends and brand preferences of global vacationers, and new insights for those in the U.S. and UK. Our report, with insights from a bespoke study and our global survey, includes: 

  • Key characteristics and attitudes of vacationers.
  • Consumers' vacation and travel patterns across 41 markets.
  • Emerging consumer trends in travel and tourism.
  • Purchase journey and marketing touchpoints for the vacationer.