In partnership with Snap Inc., we’ve produced a report on the key factors that matter when marketing to Generation Z.
What's inside the report?
Get insight on the driving forces that set Gen Z apart from other age groups.
Compare their attitudes to social media and technology, and explore the reasons behind their purchase decisions, with a deep dive into the commercial aspects of their behaviors.
We explore attitudes, behaviors and motivations to ensure your brand strategy speaks to young people with authenticity.
Learn more on:
- 8 myths about 16-22s debunked.
- How Gen Z engage with brands.
- Their demographic and lifestyle profile.
- Their unique purchase journey.