In partnership with Snap Inc., we’ve produced a report on the key factors that matter when marketing to Generation Z.

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What's inside the report?

Get insight on the driving forces that set Gen Z apart from other age groups.

Compare their attitudes to social media and technology, and explore the reasons behind their purchase decisions, with a deep dive into the commercial aspects of their behaviors.

We explore attitudes, behaviors and motivations to ensure your brand strategy speaks to young people with authenticity.

Learn more on:

  • 8 myths about 16-22s debunked.
  • How Gen Z engage with brands.
  • Their demographic and lifestyle profile.
  • Their unique purchase journey.



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We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.

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