The global social media landscape

The social media landscape is continuously evolving to keep up with fast-moving consumer trends. This infographic provides a snapshot the world of social media on a global scale, identifying key behaviors and preferences.

What's in the infographic?

Here, we uncover the biggest social media trends globally to better understand:

  • Which platforms are the most popular, and why?
  • How much time is spent on social media daily?
  • How does behavior and usage differ by region?
  • What are peoples' reasons for using social media?