As online tools and experiences grow, so too do the expectations of consumers. Ad-blocking is a trend that has grown in recent years, with internet users taking charge of their online experiences.

But why are consumers compelled to use ad-blocking tools, and how should marketers adjust their planning to accommodate the change in the typical ad-blocker profile?

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What's in the infographic?

Dip into the latest data to discover how to tackle ad-blocking with an understanding of the behavior from the consumer's point of view.

Download now to find out:

  • Which are the key demographics using ad-blockers?
  • Has this changed over time, for global regions?
  • How can online advertising be improved, in line with the motivations driving the trend?

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