As online tools and experiences grow, so too do the expectations of consumers. Ad-blocking is a trend that has grown in recent years, with internet users taking charge of their online experiences.
But why are consumers compelled to use ad-blocking tools, and how should marketers adjust their planning to accommodate the change in the typical ad-blocker profile?
What's inside the infographic?
Dip into the latest data to discover how to tackle ad-blocking with an understanding of the behavior from the consumer's point of view.
Download now to find out:
- Which are the key demographics using ad-blockers?
- Has this changed over time, for global regions?
- How can online advertising be improved, in line with the motivations driving the trend?