Generation Z in 2017: media, brands, and behaviors

This report explores the behaviors and attitudes of Generation Z to guide marketers in the right direction.

What's in the report?

We examine the attitudes and digital behaviors of Generation Z. Here you can uncover the latest stats to find out:

  • What are the defining characteristics of this group?
  • What is their typical media consumption and what can brands do to appeal to them?
  • What is their social media and device usage?

gen z.jpeg