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A crucial part of any marketing strategy is tracking how consumer behavior is evolving.

And none is moving quicker, exploring new media and experiences, than that of Gen Z.

Discover what makes 16-23 year olds tick, to stay on the right side of trends.

Know what they’re doing

Why do Gen Z spend time online? Why do they use social media? What are their main interests? Pinpoint their activities, and learn what’s popular.

Tap into Gen Z’s key views

Idealism is a common trait among young people, but what shapes the ideals of 16-23s today? See how they feel about the world they’re growing up in.

Stay in step with social

The fastest-moving media is propelled forward by Gen Z innovations. Learn the biggest reasons for using social media, and what they want from it.

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What's inside the report?

We explore the activities and motivations of Gen Z, in an in-depth report on the latest trends. From TikTok to tech-consciousness, get to know the youngest consumers.

You'll learn:

  • Which devices do they use, and how long do they spend on them?
  • What are the new ways Gen Z are connecting online?
  • Which social media platforms are most popular - and how is this changing?
  • What drives Gen Z online, and in their brand relationships?

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Find out all you need to know about today's youngest generation of consumers.

Download now

Download now