For the most digitally-native generation yet, brands need to stay one step ahead. Gen Z, born from the mid-90s onwards, have specific media and brand behaviors that marketers will want to know inside out.
What's inside the report?
We take a deep dive into the psyche of Gen Z, looking at the way that the internet - and its newer platforms like Twitch, and Snapchat - are shaping their preferences. We explore what’s behind the stereotypes, and find out:
- How do social media influencers impact how Gen Z sees the world?
- What are their typical media and device usage habits?
- What do they expect from brands?
- How do they behave online, and on mobile?