Generation X: The 2018 trends to know

Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.

What's in the report?

Here, we examine the defining characteristics, behaviors and attitudes of Generation X. Download it now to find out:

  • How digitally engaged are these consumers?
  • Which marketing channels are most effective for reaching them?
  • How do they discover and research new brands?