Generation X, aged 35-53, are busy professionals who wield great spending power. This report outlines what it takes to market to them effectively.

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What's inside the report?

Here, we examine the defining characteristics, behaviors and attitudes of Generation X. Download it now to find out:

  • How digitally engaged are these consumers?
  • Which marketing channels are most effective for reaching them?
  • How do they discover and research new brands?

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