Across the world, Generation X are most likely to be parents of working age - which gives them key consumer traits.
Beyond the obvious, what do marketers need to know about their brand preferences and habits? Find out how to target Generation X precisely with an overview of social media and devices usage.
What's in the report?
Read about how 37-55 year olds interact with brands, with rich insight into their purchase journey. For the last non-digital generation, key traits such as spending and culture vary across the world.
- How Gen X are currently using devices
- What they’re using social media for
- How long they spend with media
- Trends in product research and purchase