Across the world, Generation X are most likely to be parents of working age - which gives them key consumer traits.

Beyond the obvious, what do marketers need to know about their brand preferences and habits? Find out how to target Generation X precisely with an overview of social media and devices usage.

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What's in the report?

Read about how 37-55 year olds interact with brands, with rich insight into their purchase journey. For the last non-digital generation, key traits such as spending and culture vary across the world.

Find out:

  • How Gen X are currently using devices
  • What they’re using social media for
  • How long they spend with media
  • Trends in product research and purchase


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