Generation X, born between 1964 and 1982, makes up 34% of the online population. This infographic outlines the biggest insights for marketers to tap into.
What's in the infographic?
Here, we examine the attitudes and behaviors of Generation X. Download it now to find out:
- What are the defining characteristics of this audience?
- How do they consume media on a daily basis?
- What are the key drivers of brand loyalty and advocacy?