The right combination of service and price is everything when it comes to quick service restaurants (QSRs). In recent years the likes of Chipotle have popularized new ways to dine. To stay relevant, brands need to know what consumers respond to.

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What's inside the infographic?

Discover the food trends found in our bespoke survey. We asked U.S. and UK consumers and fast food eaters what they wanted from restaurants in the future.

Are ingredients, service or location key drivers?


  • What they'd like to see more of in restaurants.
  • The menu options that matter.
  • Reasons for not eating at QSRs.
  • Key statistics for QSR consumers.

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