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Fear of missing out on social media

Here, we take an in-depth look at the demographics, attitudes and digital behaviors of social media users who have a 'fear of missing out' (FOMO).

What's in the report?

A quarter of all internet users have a 'fear of missing out' on social media. Download this report to find out everything you need to know to target this cohort, including:

  • What are the defining characteristics of this segment?
  • How do they behave differently online?
  • How do they discover, research and interact with brands?