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This infographic takes a deep dive into the digital behaviors and attitudes of fitness fanatics, uncovering the most essential insights to effectively market to this audience.

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What's in the infographic?

Here, we take a closer look at those who exercise more than four times a week and share a strong interest in health and fitness. Download it now to find out:

  • What characteristics define these consumers?
  • How do they engage with social media?
  • Which brands do they advocate and why?

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