Fast food trends in 2018

28% of internet users are regular eaters of fast food. Here, we outline the biggest consumer trends shaping the global fast food market.

What's in the infographic?


Here, we take a closer look into the lives of regular fast food eaters to be better understand:

  • How do they interact with mobile apps?
  • How do they consume media and interact with social media?
  • What are their levels of brand loyalty and what generates loyalty?

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