In this report, we've teamed up with Facebook to shine a light on recent changes in the media landscape in Denmark and Sweden. We do this by contrasting Gen Z, millennials, Gen X and baby boomers’ media behavior.
It's a good starting point for 2021 strategies, highlighting opportunities to prioritize and focus your experiments and learning agendas; to ensure brands are more consumer centric, and to nurture the best opportunity to find new customers and grow your business.
What's inside the report?
Put trends into focus with market and viewer insights. We place the spotlight on Danish and Swedish consumers, to empower marketers with real insight.
- What roles do different devices play in their consumer journey?
- How do the media habits of different generations compare?
- What's the state of video in these regions?