Esports: a global picture of fan behaviors

The online competitive gaming world has seen healthy growth, thanks to the popularity of games like Fortnite, which tap into young consumers’ needs and preferences. How can brands get to grips with the typical user?

What's in the report?

We delve into the details of an esports gamer to understand their key touchpoints. Explore typical profile, media habits, and triggers for brand preferences.

  • Discover the regions where esports shows potential growth.
  • Understand what’s already working for brands.
  • Learn what other types of media esports fans consume.
  • See how other regions can learn from trends in APAC.