How do you make sure you're engaging consumers on social media?

Having a clear picture of what social media users respond to is crucial. Our infographic explains the importance of key platforms for users in global regions, through the lens of sports and news content.

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What's in the infographic?

Get a snapshot of how consumers engage with influencers, sports, and news video on social media. Explore the reach of Facebook, Instagram, and Twitter - and see how they share common audiences.

We dive into key statistics on social media’s influence on the purchase journey to fuel your strategy. Refresh your knowledge with insights including:

  • Which celebrity influencers make an impact in each region? 
  • How do consumers engage with news media?
  • What impact do video bloggers have on the purchase journey?
  • How do Facebook and Twitter compare in LatAm, MEA, Europe, APAC and North America?


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