This infographic takes an in-depth look at the 7% of internet users who are eco-consumers, classified as those who think brands should produce eco-friendly products.
What's in the infographic?
Here, we profile consumers who identify as eco-conscious, highlighting the most essential insights and answering key questions including:
- What are their main sources of brand discovery?
- What drives their online purchases?
- How do they interact with social media platforms?