A profile of the eco-consumer

This infographic takes an in-depth look at the 7% of internet users who are eco-consumers, classified as those who think brands should produce eco-friendly products.

What's in the infographic?

Here, we profile consumers who identify as eco-conscious, highlighting the most essential insights and answering key questions including:

  • What are their main sources of brand discovery?
  • What drives their online purchases?
  • How do they interact with social media platforms?

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