Our latest infographic pinpoints key traits of the discount shopper. With purchasing moving into the digital space, savvy consumers are able to take more control.
To stay ahead of disruptors such as price comparison sites, vouchers and loyalty apps, get to know the needs and behaviors of budget-focused consumers inside out.
Find clarity for product and package marketing with an understanding of U.S. and UK vacationers' needs.
What's in the infographic?
If you need to develop a better picture of voucher-loving consumers, or develop a stronger digital retail strategy, download to discover:
- Which incentives motivate them most?
- Where, and how do they research brands?
- What should be included in the ecommerce experience?
- Which regions are prevalent and what's their typical profile?