Analyzing the latest trends in device usage and ownership to guide marketers in the right direction.
What's in the report?
Here, we examine the biggest trends in device usage and ownership around the world to understand:
- How does ownership of devices vary across different groups?
- How much time is being spent on mobiles and PC/laptops?
- Which devices do consumers consider to be their most important access point?
- What is the current engagement with smart home devices, and how is this is set to grow?