The data confidence index

In partnership with Datum we've created a scale by which you can measure attitudes to data privacy of consumers across the world, for 41 global markets.

There is broad awareness that different cultures and regions exhibit different online behaviors. Taking into account eight of the questions on our global survey, our report provides a detailed picture.

We compare perceived worries that internet users have, with the self-reported actions that they take. What this reveals is a contradiction of perceptions and behaviors.

What's in the report?

Understand consumer actions such as cookie deletion and VPN use, against their perceived data privacy concerns such as:

  • Worries about how companies use their data
  • Likelihood to prefer to stay anonymous
  • Perception of the internet as eroding their privacy
data-confidence-index-preview