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Are you looking for tips on changes in the consumer landscape created by coronavirus?

Need to know the ways in which consumers in China behave, and interact with brands?

Our China consumer market snapshot explains the major statistics behind consumer actions, to shed light on the best way you can reach them.

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In this set of China consumer insights you’ll be able to take your brand further, and align with the needs of your target audience.

Update your consumer profile with the latest insights

With responses to a coronavirus survey conducted in April 2020, this infographic paints a picture of how consumers in China feel about recovery - of their country, and personal spending.

Discover new patterns in their lifestyle

What sort of interests does the typical Chinese internet user have? How do they use devices? Get the latest knowledge on activities.

Shape your social media approach

With insight into social media platform use, see how your target consumer is unique - to shape a strategy that lets you stand out.China-snapshot-previewDownload now

Learn about the latest trends, including social media.

Consumers in China are most likely to be interested in health food and drinks, differing from the top interests globally.

They’re less likely to find ads intrusive or annoying, and use mobile payments more than the global average.

When it comes to social media, they have more than the average number of accounts, and motivations are much more evenly distributed.

Find out what’s unique to your consumer, beginning with this insight toolkit.

What's in the infographic?

Consumer trends in China can change quickly.

Drawing on a global consumer survey that’s been tailored to regional cultures, we outline the facts to know.

  • How does the Chinese consumer differ from others, after coronavirus?
  • What’s the gender and education profile of an internet user in China?
  • What are their interests - and how does this compare globally?
  • How does Gen Z online time stack up against the average?
  • How are Chinese consumers using mobiles?
  • How do they use social media for brand discovery and purchases?

Download now

Download now