Hispanic consumers in the U.S.

As a growing population Hispanics are a vital audience for more brands than ever before. Our quarter-year data set provides the very latest view on how to reach them with impact.

Here we uncover fresh insight into digital behaviors and the path to purchase for Hispanics in 2019. 

You’ll learn facts about their inclination to use mobile payments, social media usage, and propensity to buy online.

What's inside the report?


Get a commercial view of Hispanic consumers, with insights including:

  • The defining characteristics of Hispanic consumers.
  • The role of smartphones in online purchasing.
  • The most important touchpoints on the path to purchase.
  • Key social media traits and usage statistics.

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