23% of the global online population are thinking about purchasing a car in the next 3-6 months. In this report, we place the spotlight on car buyers and the automotive industry – from where they spend time online to their social media behaviors and purchasing habits.
What's inside the report?
Find out what drives car buyers to make a purchase, and what touchpoints they hit along the way. Download it to uncover:
- What kind of media do they consume most?
- How do they engage with brands?
- How do they research and discover car brands?
- What do they value most from these brands?