The digital lives of business leaders

Business leaders are defined as professionals in leadership roles, ranging from c-suite to directors and senior managers. As very connected and highly engaged digital consumers, these are key target audiences for brands of every size.

What's in the report?

Here, we uncover the unique characteristics and demographics of business leaders to guide marketers in the right direction, answering:

  • How does gender, education and age differ by market?
  • What are their digital motivations and behaviors?
  • How do they engage with social media?
  • How do they research and discover brands?

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