How do consumers find brands? With rapid changes in use of online and traditional channels, predicting brand exposure requires deep insight. And to reach a specific audience, you need a broad comparison of media across demographics.
In our latest summary of consumer views, we give you the tools to know where, how and why consumers are discovering brands via various channels.
What's inside the report?
Here we examine the ways that digital consumers look for new brands, products and services, focusing on the most effective ways that marketers can hope to engage their target audiences.
Learn more about:
- Which types of ads are consumers most receptive to?
- How impactful is social media at the start of the purchase journey?
- How is classic advertising keeping up with the times?
- How do online sources of brand recommendation compare with word-of-mouth?