Awareness has always been challenging to measure. But with rapid changes in how consumers are finding brands both online and via traditional channels, predicting and qualifying awareness becomes more difficult still.
In our latest summary of consumer views, we give you the tools to know where, how and why consumers are discovering brands via various channels.
What's inside the report?
Here we examine the ways that digital consumers discover new brands, products and services, focusing on the most effective ways that marketers can hope to engage their target audiences.
Learn more about:
- Which types of ads are consumers most receptive to?
- How impactful is social media at the start of the purchase journey?
- How is classic advertising keeping up with the times?
- How do online sources of brand recommendation compare with word-of-mouth?