In this report, get to know the reasons why consumers recommend products through word-of-mouth. What compels someone to endorse a product online?

Key advocacy factors

While personal interests may rank high, our data demonstrates that there are many factors that can influence consumers to advocate for a brand.

Online review trends

Get a deep understanding of brand advocacy, how and why it's so key in online reviews and communities.

Understanding emotions and motivations

Discover the ways in which you can develop a meaningful brand message, to become an indispensable part of your consumer's life.

Download now

What's inside the report?

Discover the factors that compel consumers to endorse your brand. Compare this across generations and regional markets, and explore:

  • The top 10 interests of internet users.
  • Advocacy behaviors on social media.
  • Trends in online reviews across 41 markets.
  • Gaming console and luxury fashion advocacy trends.

 Report preview 1200 x 545

 

Download now

Download now

Don’t take our word for it

We love sharing in our customers’ success, and they love sharing their stories. Read case studies from agencies, brands, publishers and businesses of every shape and size to find out how they drive real growth with our solutions.