In this report, get to know the reasons why consumers recommend products through word-of-mouth. What compels someone to endorse a product online?
Key advocacy factors
While personal interests may rank high, our data demonstrates that there are many factors that can influence consumers to advocate for a brand.
Online review trends
Get a deep understanding of brand advocacy, how and why it's so key in online reviews and communities.
Understanding emotions and motivations
Discover the ways in which you can develop a meaningful brand message, to become an indispensable part of your consumer's life.
What's inside the report?
Discover the factors that compel consumers to endorse your brand. Compare this across generations and regional markets, and explore:
- The top 10 interests of internet users.
- Advocacy behaviors on social media.
- Trends in online reviews across 41 markets.
- Gaming console and luxury fashion advocacy trends.