Beer drinkers are a key target audience for brands worldwide. Our latest research reveals the insights every marketer should be tapping into, outlining what it really takes to reach these consumers. 

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What's in the infographic?

Here, we examine the demographics, attitudes and interests of beer drinkers on a global scale. Uncover the brand preferences of these consumers, the marketing touchpoints that matter, and the media consumption habits to know.

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  • What are the preferred beer brands among sports fans?
  • How do their media consumption habits differ?
  • What are the most effective ways to target them?



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