A profile of the beauty buyer

This infographic examines the demographics, lifestyles and online behaviors of beauty buyers, uncovering the trends retail brands can tap into.

What's in the infographic?


Focusing on the behaviors of beauty fans, and outlining how best to target them, we explore:

  • Their reasons for using social media.
  • How they discover brands online.
  • The opportunities for social commerce in this group.

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