Profiling affluent consumers

Social and cultural changes across the world have meant the profile of the affluent consumer is rapidly shifting. For global brands, it’s vital to stay informed on this influential group, and their purchasing preferences.

Our report, with key statistics on the affluent consumer, showcases the common trends for the group in each global region, taking local differences into account to provide a practical guide to today’s wealthy consumer.

What's inside the report?

Dig deeper into emerging trends for global wealthy consumers, and learn how other companies have tailored their brand offerings to meet their needs. Discover:

  • How digital behaviors of this segment differ, and where to reach them.
  • Attitudinal statements and lifestyle preferences of the affluent consumer.
  • The key to providing a personalized and premium experience that works.