Omnicom Group audience data

We want our people to succeed. That’s why we give you ready access to world-leading survey data that paints the full picture of your audience. Tell your most compelling stories with insight that makes you stand out.

Make your clients take notice


Win more pitches

Get deeper insight in an instant and tell the stories that hit the right note


Go beyond demographics

Tap into the mindsets, attitudes and interests of over 2 billion consumers


Be the expert

Build and cross-analyze any target segments using over 40,000 data points


Drive the best return

Put reliable data behind your budget for more informed spending

What Omnicom agencies do with global and local insight

Omnicom Group agencies around the world rely on GlobalWebIndex to win new business, shape data-driven campaigns and keep clients ahead of fast-moving trends.

  • Consumer profiling
  • Audience segmentation
  • Campaign measurement
  • Media Planning
  • Customer journey mapping
  • Brand strategy

Trusted by the world’s leading agencies

GlobalWebIndex is our go-to resource when it comes to understanding our audiences. The global coverage allows us to compare audiences across markets and identify key differences in behaviors. Certain markets are particularly data poor, so this plays a crucial role in filling in those gaps.
Darshini Nair, Insights & Innovation Manager, APAC Omnicom Media Group
GlobalWebIndex is crucial for going far beyond demographics, building out well-defined target personas, fleshing them out and learning more about their attitudes, behaviors, media consumption and what really influences them.
Sara Thompson, Senior Research Manager at TRUE Global Intelligence - Fleishman Hillard