Millennials (aged 22-35) are a diverse and important audience for marketers and brands to target, but new kids on the block Gen Z (aged 16-21) are beginning to take the spotlight. Here, we cut through the myths and take a closer look at these two generations.
What's in this webinar?
These demographics are highly desirable for brands to target, but also some of the most elusive. As we profile them in detail, we also look at how they differ between the EMEA and U.S. markets.
To do this, we put a particular spotlight on four digital trends:
The importance of mobile
The rise of video and entertainment content
- The role of influencers