47 percent of consumers are blocking ads
'The latest infographic from GlobalWebIndex is a rapid fire repudiation of internet advertising...It is not just that they are not seeing brand advertising; they are discovering products through other methods and media. Search engines leads the list, as you might expect, at 39 percent.'
Market research firm GlobalWebIndex takes first VC with $40M Series A
'Leading market research company, GlobalWebIndex, today announces the completion of its first round of funding, raising $40 million from Stripes Group, the New York-based growth fund behind Flatiron Health, SPINS, Sift Science and Udemy, as well as a number of other leading data, software and consumer technology companies. '
The altruistic consumer isn’t who you think it is
'Looking at data from GlobalWebIndex, we’re able to identify and analyse the demographics and behaviours of the ethical UK consumer. But with ‘ethical’ being such a broad term, our first challenge is to define it.'
Publicis Media, GlobalWebIndex Partner on Multicultural Data
'Among the insights released in the dataset, GlobalWebIndex and Publicis Groupe found that almost 60% of Hispanic Americans are bilingual or Spanish-first at home, but 78% prefer English when using electronic devices, of which smartphones are the most important.'
Sports organisations are using the cloud to achieve record goals and reach a growing worldwide audience
'Given that 36 per cent of sports fans watch and follow the action via social media channels, according to a recent GlobalWebIndex report, and for younger generations this is the norm, the trend is only going to increase and further redress the balance.'
Eighteen year olds are twice as likely to be on Instagram or Twitter than the electoral roll
'Meanwhile, more than 1million 18 year-olds had a Youtube account, nearly one 1million a Facebook profile and more than 800,000 a Instagram, Snapchat or Twitter account in 2017, according to GlobalWebIndex.'
Sports Business Daily
UK sport to review funding levels for winter sports
'A global study of 30,755 Winter Olympics fans conducted by GlobalWebIndex identified a "huge area" of advertising opportunity around the ongoing sporting event, with 35% of consumers now watching online.'
F1's commercial boss on building a brand beyond racing
'According to GlobalWebIndex, which analysed the brand engagement levels of 51,280 global F1 fans, the sport can claim to have a cross-generational appeal, with consistently high scores across different age groups.'
IPG Mediabrands and Publicis Media strengthen with audience insight partnerships
'Publicis Media also has teamed with GlobalWebIndex to build a more complete picture of audiences.'
Apple pay makes a play for the UK's mainstream
'A survey of UK conducted in Q4 2016 by GlobalWebIndex found just 6% of respondents had used Apple Pay to make a purchase via their smartphone.'